A campaign targeted at high school students. The message is a familiar one, "Don't drink and drive," but the execution is something new entirely.
Watch our interview with MCS SADD advisor Sharon Roach
People shouldn’t disappear; impaired driving should. That’s the point of SGI’s next ad airing this spring in Saskatchewan. Making the choice to drive impaired — even just once — can mean consequences that go way beyond just you. Impaired driving can include alcohol and some other drugs, prescription or legal, if they alter your perception or judgment. Plan a safe ride home. Every time. #TakeCareOutThere
On December 10th 1989 the first TAC commercial went to air. In that year there were 776 deaths on our roads, by 2008 that number had fallen to 303. This five minute retrospective of road safety campaigns is a compilation of 20 year of TAC ads. The montage features iconic scenes and images from commercials that have helped change the way we drive, to the song Everybody Hurts by REM. This TAC campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyone's sake; please, drive safely. There's no one someone won't miss. Towards Zero is a TAC vision for a future free of deaths and serious injuries on our roads. It acknowledges that as humans, we make mistakes. But when those mistak